Nespresso Essay Example

Nespresso Essay Example Nespresso Essay Nespresso Essay The Nespresso story began with a simple, but revolutionary idea: enable anyone to create a perfect cup of espresso coffee – with exquisite crema, tantalizing aroma and full-bodied taste –just like skilled baristas. A profitability close to levels registered(recorded) in the industry of the luxury The Nespresso story began in the 1970’s when Nestle, the world leader in food, anticipated the growing gourmet coffee market and decided to take espresso inventor Luiggi Bezzera’s original concept a step farther. The totally integrated Nespresso System, developed after long years of research and many patents, revolutionized the portioned coffee market and started a new era of encapsulated coffee. Historical Highlights 1986 The company, Nespresso SA, is set up in Vevey, Switzerland with a staff of five including one secretary. Nespresso is launched in Switzerland and Italy with the C100 and C1100 machine models manufactured by Turmix and targeted to the office coffee service (OCS) sector. Capsule production begins in Orbe, Switzerland, and coffee varieties include Bolero, Capriccio, Cosi and Decaffeinato. 987 Nespresso is launched on the Italian and Japanese household markets. A â€Å"Service† department is set up to follow-up with customers in Switzerland. Technical assistance is provided by two employees called â€Å"Baristas†. 1988 Both the machine’s technical performance and the capsule technology are perfected. Operations are still focused on the OCS business. 1989 Ne spresso launches on the Swiss household market and the Nespresso Club makes its debut. The company moves offices to Pully, Switzerland and comprises a staff of 15 people. 1990 Market tests begin in the USA. The Veneto (now Volluto) coffee variety is introduced as a replacement for Bolero. â€Å"Special Club†, blended from exceptional and rare annual harvests, is launched as an exclusive coffee variety limited to year-end sales. 1991 World leader Eugster Frismag AG becomes the exclusive producer of Nespresso machines and Krups is appointed as Nespresso’s machine partner for international operations. Nespresso is launched in France and the USA with the Krups 995 (C200 Plus) machine. The Roma coffee variety is launched in Switzerland and the USA, bringing the range of Nespresso coffee blends to five. 992 Matsushita Electric Industrial (MEI) is appointed as Nespresso’s machine partner for Japan and sells the System under its â€Å"National† brand name. Nespresso is launched in Germany, Belgium and the Netherlands with the Krups 995 (C200 Plus) machine. Nespresso Club opens its second Swiss office in Zurich. 1996 Nespresso is launched in the United Kingdom, Singap ore, Malaysia and Taiwan. The renowned Italian company, Alessi, is appointed as a new partner in the table arts sector and for an exclusively designed new machine. Other new machine partners are appointed including Jura and Magimix. Both the C125 and C250 Nespresso Systems win â€Å"Design Innovation† awards at the Essen trade show. British Airways and Cathay Pacific, among others, introduce the Nespresso Aviation System on board their First Class services. Nespresso is now served in over 60 top restaurants and hotels, particularly in France and Belgium. 1999 The entire Nespresso machine range receives a facelift and several new machine models are introduced. Nespresso is launched in the Italian household market with Krups and new machine partner Saeco, which is also appointed to distribute Nespresso machines in Spain. Other new machine partners include Jura in Germany and Magimix in Great Britain. NESPRESSO PROFESSIONAL continues to make strong gains in all of the nine European countries in which it has now been launched. Nespresso’s autumn advertising campaign wins acclaim in France, where it receives the Marie Claire SCORISSIMO award and in Belgium, where Onye Tijd / Notre Temps judges it to be the best overall ad for the month of December. 2000 Nespresso’s e-business gathers momentum with an average of over 50 percent of nespresso. om visitors placing orders on-line. Decaffeinato Intenso becomes Nespresso’s ninth coffee variety providing genuine, full-bodied espresso taste without caffeine. NESPRESSO PROFESSIONAL opens its own subsidiary operations in the Netherlands, Belgium and Austria and surpasses its competition with its revolutionary after sales service. Currently present in more than 30 countries with 12 subsidiaries and 300 employees, Nestle Nespresso now has 11 mac hine partners, 18 agents, 6,500 points of sale and over 420,000 affiliated Club members. Worldwide pioneer and market reference in highestquality portioned coffee. An average annual growth of 30% since 2000 and oneof the fastest growing businesses in the Nestle Group. Overall global sales: more than CHF 2. 77 billion in 2009. Sales of more than 20. 4 billion coffee capsules and12 million coffee machines since 1986. Employees: more than 4’500 worldwide, 70% ofwhom are in direct contact with consumers. An autonomous, globally managed business inthe Nestle Group. Present in more than 50 countries.

Carole Satymurtis

Carole Satymurtis Essay Carole Satyamurti , a poet and sociologist cleverly weaved the plight of ordinary women in I Shall Paint my Nails Red : women who are seen as a mere background of the society- neglected and lost in the mundane of her existence . While it is easy to discern that I Shall Paint my Nails is nothing but the showcasing of a womans vanity seeking attention, a closer look at the poem would reveal a deeper and multi-layered analysis of women. In essence, Carole Satyamurtis I Shall Paint my Nails Red was able to show the different roles and interpretations of women of herself, to her daughter , to her lover , the society and to life- that painting her nails red symbolizes a departure from her customary role in to show an intelligent , interesting and valuable person capable of so much more than her ordinary routines . It is a declaration of a womans importance The color red is interpreted in poetry as a figure of speech for passion , anger and strong emotions . In this light, Satyamurti used this color to depict a seemingly humorous and trivial poem into one that speaks of a womans importance. In the first line because a bit of color is a public service (line 1 Satyamurti departs from the convention that public service is about service , the economy and production . Essentially, the poem recognizes that it is not only men who are components of production and economics that can perform public service but also women who provide not only entertainment but beauty and compassion . This is affirmed in her second line when Satyamurti declared that because i am proud of my hands (line 2 connoting that her hands that are used to do household chores are also important . By painting it red , Satyamurti calls attention to the role of women in the society and in the family- that while they are not being paid for work they do every day of their lives , it should not be neglected . Thus, being proud of one s hands and putting a red paint on it declares that the woman is aware of her economic and sociological role and significance On the other hand , the third and fourth lines of the poem points to the theme of strength and empowerment in women . In the line because it will remind me I m a woman (line 3 and because I will look like a survivor the woman is declaring that being a woman means being brave and strong . Thus, by re-affirming her gender identity , the person in the poem is also recognizing that women in general possess strength of characters . Furthermore , because the color red symbolizes intense emotions , it evokes attention thereby , reminding us that women are not ordinary Carole Satymurtis I Shall Paint my Nails Red is a wonderful poem which I found myself closely relating to. I feel that in this poem she reflects many sides of a womans life. It may be understood to have two separate messages, the direct and the hidden message. Satymurti does this through showing both the complexity of a womans life, and the simplicity that also exists within.  At first glance, I Shall Paint My Nails Red gives a more obvious and direct amusing message in which she states different reasons why she would paint her nails red. Each line puts the reader in a different situation which may even be applied to our own daily lives. Satymurti does this by using every day examples and using them to suggest often absurd reasons for her to paint her nails red, adding a bit of comedy throughout the poem. Underlying each idea, however, Satymurti implies a deeper message about women and the many roles that they play in society, and the way that they view themselves. READ: Modern reality play EssayThe first idea Satymurti suggests in the poem is, Because a bit of colour is public service. Here, she is implying that in painting her nails red she is in fact doing others a favor. This line makes me think of a woman loading her groceries onto the cash register before paying, showing off her bright red nails and provoking a smile on the cashiers face. She seems to believe that anywhere she were to go with these red nails, the world would see them and appreciate them. Underlying this main idea however, I feel that Satymurti is trying to portray the fact that women are constantly fulfilling others needs. As mothers, wives, lovers, and even working women in society, women often feel that we must make everyone around us happy. The following line states, Because I am proud of my hands. This idea suggests that she feels she is beautiful and is proud to show that off. However, the line may also mean that she is tough and is proud of her own hard work, as hands are often related to manual labor and work. Although not so common at the time the poem was written, today this woman may be portrayed as even a single mother (As she later talks about a daughter, and even a lover, but no husband) trying hard to take care of her family, working to raise them and provide for them. Despite her hard work, this woman is still woman and lacks the rough hands of a man. She paints her nails like every other woman, and is proud of her hands for all the work they have accomplished her. The line that follows, Because it will remind me Im a woman refers back to the line preceding it. Here one may first simply think that by looking down at her hands and nails she will, again, feel beautiful and feel and remember that she is a woman. Looking past that simple first glance, this line goes back to a womans hard work and the tasks that she must accomplish every day with her responsibilities. In all the everyday stress, a woman often forgets that she is also beautiful and that she is a woman. Despite all her hard work, she is still delicate and most importantly, she must still take care of herself.

Music from Baroque to Romantic Period Essay Example | Topics and Well Written Essays - 750 words

Music from Baroque to Romantic Period - Essay Example Classical music is a category of music composed and produced in and embedded in the traditions of the western practices and secular music. In addition it is characterized by the use of wind instruments. This period led to the growth of a variety of presentation and style, Piano as the primary keyboard instrument and types of music composition. Music writing on chambers became more common and involved many performers like 8-10, Opera become recognized in countries such as Italy, France and Germany speaking states and humorist opera became common. Major composers during this period were Mozart, Haydn and Beethoven, Clive, Peter. †¨Mozart was classic music composer, conductor and violinist and music teacher between 1719 -1787.Beethoven was a music composer and pianist from Germany and an influential composer world wide. Initially he was not a composer as he spent most of his time playing the piano and violin under the assistance of Joseph Hayden who was an Austrian most famous and creative music composer from 1732-1809 of classic rhymes especially in courts where he sang for rich Hungarians. Due to his significant role he was commonly called father of symphony and string quartet. Further, he was influential in the growth of piano trio and growth of sonata form, Clive, P. Romantic music was distinguished by melody and rhythm, expressive and emotional aspects. In the 19th century it was commonly referred as the period of the period of classical music in Europe since it is the era when Ludwig wrote his Erotic Symphony.

Japan Constitution Essay Example | Topics and Well Written Essays - 1250 words

Japan Constitution - Essay Example The Meiji Restoration heralded the rise of Japan as an industrial and military power. The oligarchy consolidated itself under the leadership of the Emperor, and made an effort to destroy remaining vestiges of samurai and shogun power. Lands were sought to be restored to the Emperor. The Samurai's privilege to bear arms was diluted by extending this to the peasants, as well, and conscription into the army of a male member from each family in the country also came into effect. The samurai was disgruntled with what it saw as a clipping of its wings. But along with that, they also moved into other areas, seeking employment in the government, and became a new elite in Japan. It was against the above backdrop that a constitution was promulgated in Japan, and came into effect in 1889. This Constitution enshrined the Emperor as the supreme political head, who shared power with an elected Diet or parliament. The Meiji Constitution continued till Japan was defeated in the Second World War, after which a new constitution came into effect. The Meiji Constitution marks the first time that Japan has had a written constitution. In actual practice since the emperor's powers had been curtailed, prior to the Meiji Restoration Japan was only a de jure monarchy, the actual powers often having been exercised either by an oligarchy or by the Samurai from time to time.To draft the Meiji Constitution Japan studied those of the US, Britain, Spain, France and Prussia. The Meiji constitution seems to have been considerably influenced by the Prussian one. It has seven chapters, consisting of seventy-six articles. It also has a Preamble, an Imperial Oath Sworn in the Sanctuary in the Imperial Palace, and an Imperial Rescript on the Promulgation of the Constitution. All told, it is a document of less than 4000 words. The seven chapters headings are: 1-The Emperor; 2- The Rights and Duties of Subjects; 3-The Imperial Diet; 4-The Ministers of State and the Privy Council; 5- The Judicature; 6- Finance; and 7- The Supplementary Rules. (The Meiji Constitution) There are portions in this Constitution, that are worded ambiguously, and it was left to the political leaders and parties of the time to interpret it either as supportive of the monarch, or as a document that established a liberal democratic system. This Constitution rests on the basic premise that the Emperor's ancestry is divine, and therin lies his legitimacy. He thus combines in his person, the powers of the legislature, executive as well as the judiciary: "Article 3. The Emperor is sacred and inviolable." (The Meiji Constitution) But Article 4 states that, "The Emperor is the head of the Empire, combining in Himself the rights of sovereignty, and exercises them, according to the provisions of the present Constitution." (The Meiji Constitution) A subsequent article (55) however stated that the Emperor's powers were subject to ratification by a Minister of State, whose appointment was strangely in the hands of the monarch himself.The duties and rights of the people were spelt out by the Constitution. A subject had the duty of protecting the Constitution. (Preamble) He also had to serve in the army, if called upon to do so. (Article 20) He enjoyed certain rights, provided these did not come in

Music And Censorship Essay -- essays research papers

In our society today, some musicians and their music drain and plague the moral and spiritual well-being of the people; therefore, censorship offers a necessary action that we must take to keep the world from becoming a land of decadence. The musicians lives are not examples for the children or the adults. The lyrics of many songs are not suitable for anyone. All types of music need some kind of censorship. Censorship makes a person realize that music is good for the heart. Censorship totally makes people act better, and when thinking better, this sustains a better society. The lives of some musicians contain types of anarchy and self-gratification. Once the musicians realize that people want not just their music but them as well, they act as gods, which no one can touch. For example, think of it like a secret dictatorship, and we breathe as a fascist society, which puts fun and feelings above the Lord, above all. Many of the musicians consist of non-religious people who live only for fun and only for themselves. Why then would we, especially as Christians, put our total devotion in them? It exists like wanting to ride with a blind driver rather than one with perfect vision. In addition many of the musicians use drugs and stimulants to satisfy their hunger for themselves and for pure fun. The musicians tend to use drugs massively, to get out of the very real world that they consist so much a part of. Popularity seems pleasing but when one has the affections and total devotion of a mass of people, that person can not handle it because that person does not have Jesus' personality and only He could truly control that much fidelity. One person who truly could not handle the excitement was Jimi Hendrix. Instead of performing as himself and using his talent for good, he used rebellion and used many drugs. On stage, Jimi Hendrix would put hits of acid in his headband. When he perspired, the sweat, containing acid would run down into his eyes and make him "higher than a kite." Most people never actually saw Jimi Hendrix the person, but a blurred vision of him. When Jimi performed on stage at Woodstock, a man from the crowd asked him, "Jimi are you high?" He simply replied back to the man, "Thanks man I got mine," causing the crowd to act wild almost as if he had saved someone's life, but ironically he uni... ...loud out the Biblical ones. Just like one negative number will make a positive number come down. Censorship offers a better society in general, in which we can all live in harmony and learn to respect music power. People would respect the laws more because there would be a definite decline of ungodly things, acts and thoughts with censorship we won't think on ungodly things as much, therefore have a better society. Fewer crimes would be committed because there would be no musicians telling the public to break them or kill cops. People make musicians their idols and want to do what their idols say. With censorship we would learn to meditate on the right things. We would see the essence of music and learn to see the total spectrum of life rather than just our life. Good thoughts with productive meaning would flow through our heads. We would hear positive things and make us think about positive things in general. Christian music is a great example of what we should listen. People would learn to answer things with their minds and not their fists. People would think about positive ideas and positive outcomes to quarrels, that usually involved fighting or "back-stabbings."

Psychology and Health Problems

Jennifer Graves The multifunctional model uses different factors from different types of influences, traits and behaviors to determine health conditions according to different influences, as well as susceptibility to illness. Each factor belongs to a group such as, biological and environmental factors, as well as personality, behavior, and stress. (Envied & Rather, 2010) Each group shows the factors and the behavior that can be harmful under that group. The multifunctional model shows the relation between psychology and medicine and how behavior and environment can influence health.The multifunctional model can be used in aiding diagnosis as the factors correlate to illness and health. The multifunctional model cannot diagnose illness or specify the diversity in people's overall health as it can only aid in helping diagnose illness. When a person contracts the cold or flu, which can be reflected in the model showing which influences were involved such as environment or biological. (E nvied ; Rather, 2010) Each factor plays an important role in relating to illness such as the biological group which consists of many different factors such as a family history of illness and individual medical history.Age and gender are important factors to consider when ruling out contracting illness biologically. Environmental factors include a wide range of factors from vehicular safety, to radiation exposure which can help to diagnose cancer and ailments from radiation poisoning. Coloratura factors are an important group of factors which include; socioeconomic status, family statistics as well as prejudice and discrimination. Socioeconomic statuses as well as family status are both psychological factors that can lead to illness.Under the personality group, there are several factors that can lead to stress. Anger, depression and anxiety are all behaviors that can lead to stress which are another group of factors entirely. Stress are daily hassles and life changes that although al one, may not lead directly to illness but when combined with other factors can help in diagnosing illnesses that are caused by multiple factors. The multifunctional model is used to analyze the correlation of the interaction of different factors to aid in diagnosis.In 2012, a study was done to test ethnic disparities in children's acute asthma through parental visits. (309 White, Puerco Rican, and African American families conducted) The test was to show the ethnic disparities in asthma cases through the parent's. (Isadora-Oracles, Fieldsman, Exercises , ; Spray, 2012)The methods of the study were a multi-factorial model which utilized structural equation modeling to investigate the association of children's acute asthma illness through parental representations, socioeconomic and demographic characteristics as well as health care providers.The results provided evidence of a 45 % variance in illness representations and 30 % of the illness representations was explained for whites, 23% for African Americans, and 26% for Puerco Ricans. The model accounted for % of the variances in acute visits for African Americans and Puerco Ricans but only 19 % for whites. In conclusion, the model provided support that ethnic heterogeneity in asthma illness representations affects the outcomes of children's health. Isadora-Oracles, Fieldsman, Exercises , ; Spray, 2012) The model helped prove the theory that many influences or factors including heredity and location, contributed in the outcomes of children's health. The combination and interaction of the factors in any model can be the contributing aspect of a diagnosis before any initial medical testing has been done. Psychology has played a large role in defining stress as a major factor in migraine headaches that affects 1 in 10 Americans. Migraines are intense headaches that usually occur on one side of the head that can last several days.Migraines are not well understood and it is believed that migraines are caused by a sero tonin imbalance which causes neurotransmitters to misfire. (Envied & Rather, 2010) Other studies have shown that migraines are also linked to brain lesions and incomplete artery structure. Researchers at the Gila institute in SAA Paolo, Brazil found that children with grains are much more likely to have behavior problems such as attention issues, anxiety, and depression. Other researchers, including Emily Bates, PhD have identified a gene mutation that also increases a person's susceptibility to migraines. What Causes Migraines? , 2013) Without understanding the psychological factors that cause migraines such as stress, and hereditary behavior, it would be much more difficult to diagnose the ailment as the psychological factors are Just as much of an influence, if not more. On of the main causes of migraines, which is also a warning sign is stress and anxiety. Psychology has also helped in the treatment of headaches as well. Recognizing that stress is one of the triggers of a migrai ne, behavioral methods such as relaxation training and biofeedback training are also helpful treatments. Envied ; Rather, 2010) Understanding the role psychological factors play in illness can help diagnose and treat the illness. Coronary heart disease is another illness mentioned in the text that can also be treated by understanding the underlying psychological factors that cause or trigger the illness. The list of factors for CHAD include, age and family, psychological conditions, lifestyle factors and type a behaviors as well as negative emotions. The majorities of the factors is psychological, or have psychological implications such as lifestyle factors.

Analysis Of The Novel 1984 By George Orwell - 1326 Words

How do you classify an individual’s freedom? Freedom can be defined as the power or right to act, speak and think without any restrictions and disciplines. George Orwell’s novel 1984, is about a dystopian society in which citizens don’t have any privacy and they are under constant surveillance by the Party. The setting of the novel describes the suppress of individuality and freedom in the society. However, Orwell’s definition of freedom is that people need to be given what they need and know the real truth behind the past and the Party. In this case, individuality has an important role in obtaining freedom. Without the right of expressing one’s individuality, freedom is also going to be taken away. Winston Smith, the protagonist of the story questions the society in which he lives in, and knows that there’s something wrong about it. There are many risks taken by Winston in order to achieve his rights that may be punishable to death. 1984 is undoubtedly the quest of individual freedom because of Winston’s questionings of the society, secret love affair with Julia and his resistance against the Party. First of all, Winston Smith the protagonist of the novel, displays one of the common things among dystopian societies. He is constantly questioning the society he lives in, and feels something wrong about it. He feels the way that the government runs the society is completely wrong and out of order. This can be seen from his lack of interest in joining different activitiesShow MoreRelatedAnalysis Of The Novel 1984 By George Orwell1205 Words   |  5 PagesThis phenomenon is evident in George Orwell’s novel, 1984 in which the protagonist, Winston possesses critical features of a rebel. The rebellious personality of Winston is first introduced to the reader through his thoughtcrime’s. This trait is also distinctly seen through the doubts he has towards the governing party. Finally, the characteristic o f rebellion is also successfully shown through Winston’s desire for happiness. It is evident that through the novel 1984, Winston is a rebellious characterRead MoreAnalysis Of The Novel 1984 By George Orwell1220 Words   |  5 PagesIn the novel 1984, written by George Orwell, there is a place called Oceania where the government is Big Brother. The government, the Party, and the Thought Police are constantly oppressing the citizens of Oceania. Most of the people don t know that they are being oppressed, but the two main characters, Julia and Winston are able to realize this oppression and don t stand for it. Winston and Julia absolutely hate the Party, and are constant breaking the â€Å"rules† of the Party. Julia is self-centeredRead MoreAnalysis Of The Novel 1984 By George Orwell965 Words   |  4 PagesIn the novel â€Å"1984† by George Orwell, Winston wants to keep the humanity that so many people have lost. He sees everyone as robots controlled by the government that can no longer think for themselves, or remember any of the past before Big Brother came into power. Within the novel it seems as if people lose their humanity, but this poses the question what is humanity? Humanity can work both with and against the government, humans can be forced to believe the ideas of the government, and the powerRead MoreAnalysis Of The Novel 1984 By George Orwell1782 Words   |  8 PagesIn the novel 1984, by George Orwell, the government of Oceania is able to have supreme control over its population. The citizens of Oceania live in angst of the â€Å"Big Brother.† This instills a great amount of fear in the citizens who believe they must fulfill the government s expectations. The government not only invaded the person privacy of the Oceanic citizens, but they took away their basic human rights. By stiripping its citizens of their rights, like freedom of speech, The Party is able toRead MoreAnalysis Of The Novel 1984 By George Orw ell1602 Words   |  7 Pagesupside-down society that is Nazi-Germany? While no other time period comes close, the novel we have been reading in class deals vigorously with dystopian society. 1984, by George Orwell, is a dystopian, fiction-based book that features a main character named Winston Smith, a girl named Julia, and many others who come together to make for a very intense storyline and an intriguing read. It takes place in Oceania, in 1984, while it was written in 1948. With a sense of science fiction, it’s set in near-futureRead MoreAnalysis Of The Novel 1984 By George Orwell1844 Words   |  8 Pages1984 Book Report The novel â€Å"1984† by George Orwell is a highly praised and influential work in the dystopian genre. Since its release in 1949, its themes have been admired by many, and its world an alarming insight into a seemingly foreign, but very possible situation. The story is set in London, in the fictional superstate of Oceania, and more specifically â€Å"Airstrip one†, (formerly the British Isles). The main character, Winston Smith, is a member of the Outer Party, which makes up half of theRead MoreAnalysis Of The Novel 1984 By George Orwell951 Words   |  4 PagesThe novel, 1984, composed by George Orwell, presents a frightening picture, where one government has complete control of the general population. The story takes place in London, England. The government that is made in the novel is controlled by Big Brother. In 1984, the protagonist, Winston, really despises the totalitarian government, that tries to control all aspects of his life. So many freedoms that we all need to live a happy and healthy life are being stripped away from the citizens of OceaniaRead MoreAnalysis Of The Novel 1984 By George Orwell1289 Words   |  6 PagesThe novel â€Å"1984† by George Orwell explores the meaning of humanity and the tact ics that a totalitarian government may use to strip humanity from the people in order to maintain power. The main character Winston strives to preserve his humanity throughout the novel in his ability to think freely. The government tries to control its constituent’s thoughts, through tactics of propaganda, regulation, telescreen monitors, the thought police, and five ministries. These tactics are to control the constituentRead MoreAnalysis Of The Novel 1984 By George Orwell1772 Words   |  8 PagesIn the novel â€Å"1984† illustrated by George Orwell emphasizes a story of love, truth, and imaginations. The story was taken place in London but during the time they were always at war with Eurasia, Eastasia, and Oceania. There were two love birds in the story, which was Winston Smith and Julia, but were separated from each other, due to disobeying policies, being betrayed by the corrupt police, and always being watched by Big Brother. Big brother is nothing, but a pie ce of paper all over the placeRead MoreCommentary Analysis of George Orwell ´s Novel: 1984897 Words   |  4 PagesIn 1984 by George Orwell, the author depicts the perfect totalitarian society, a society that has absolute control over everything pertaining to its people. The title of the novel, 1984, was meant to indicate to its readers in 1949 that the story represented a real possibility for the immediate future. If totalitarianism was not fought against, there was an actual risk that a similar civilization could come about. By demonstrating what a tyrannical society would be like, Orwell showed the control